I spearheaded the entire project lifecycle, from concept to post-production, overseeing model/still life photography and video production. I curated and casted a diverse pool of 30 models to accurately represent the 30 different shades of the new product. Throughout the shoot, I ensured brand identity consistency across still life, model, and video sets. In the post-production phase, I meticulously oversaw quality control and color matching to ensure alignment with the client's objectives.